Complimenting YOUR Eyes
Highlight your eyes with the right lash and the right fit.
With 10 styles to choose from plus 8 segment options, there's a fit for any eye shape....
Need a little guidance?

OUR MISSION
We take a mindful approach to modern beauty and strive to supply consumers with beautiful, functional, sustainable, and simple products for an uncomplicated beauty routine and encouraging purchases that make you feel good.

Mindful Ingredients

Cruelty Free

Sustainable Packaging
Feel Great About Your Purchases
We proudly support The National Greening Program as a Tree Canada Friend.
With each sale, a portion is donated to help plant new trees across Canada - now isn't that a purchase worth feeling good about?






Customer Loyalty Program
When you create an account and shop with us, you automatically receive beautiquoins.
Which is our way of saying thank you to our growing community of mindful beauty conscious consumers who value simple, sustainable and responsible beauty products.
Real People - Real Reviews
Blog Posts and Articles

How to Look Amazing with a Low-Maintenance Beauty Routine

What is a Multipurpose Cosmetic or Minimal Ingredient Makeup Formula?
The beauty routine is a magical hour â every swipe, dab, and mist becomes a precious instrument of self-expression. But as a mindful consumer buying a half-dozen tubes of this-or-that isnât magical but seems rather wasteful. The thing is, cosmetics is such a booming industry. It's difficult to tell which brands are producing truly sustainable products. Frequently, consumers are left to figure it out (e.g., knowing whatâs greenwashing and whatâs not.)
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FOUR Reasons Your Lashes Won't Stay Put (and what to do about it)
Lashes not staying put? Here are four top reasons, along with how to fix them!
Magnetic eyeliner and eyelashes alleviate the need to mess around with tricky lash glue or other irritating adhesives; however, it does take a little bit of practice (that's the bad news). Once you figure out the 'sweet spot' for eyeliner placement and thickness and optimal lash placement - you're ready to rock (that's the great news!)