Nurturing Self-Worth, Sustainability and Motherhood
Welcome to QMBeautique, where beauty isn't just skin deep; it's a philosophy born from a journey of resilience, love, and a commitment to making a difference. Meet Lisa Goodall, the heart and soul behind this brand, a devoted mother and passionate entrepreneur weaving her personal story into every aspect of our mission.
At the core of QMBeautique lies a deeply personal narrative.
From the depths of loss and the joys of motherhood emerged a profound realization—our skin, our bodies, deserve the purest, most nurturing care. It's a realization rooted in Lisa's own experiences, from the pain of recurrent miscarriages and the devastating loss of a daughter to a stillbirth, to the unyielding love for her living children—each one inspiring the initials 'QMB' in our name.
Driven by a desire to create a world where every individual feels their inherent beauty, QMBeautique stands for more than just makeup and skincare. It's a pledge to offer products that embrace sustainability, minimalism, and mindful practices. It's a commitment to advocate for a world free from harmful toxins, especially for our little ones who look up at us with wide-eyed wonder.
This journey began with a passion for pampering and evolved through education and a profound realization of a gap in the industry—a need for conscious, ethical beauty solutions that don't destroy the planet our children will inherit.
For Lisa, it's about passing on a legacy to her daughters, instilling values of courage, authenticity, and a relentless pursuit of dreams.
QMBeautique is more than a business; it's a movement—a movement toward a world where inner radiance shines, kindness is standard, and dreams are pursued fearlessly.
We invite you to join us in this journey, where beauty isn't just a reflection in the mirror, but a celebration of self-worth, sustainability, and the boundless love of motherhood.
Sustainable Beauty Means We Leave a Better World for Our Children
According to Zero Waste Week, the beauty industry alone generates up to 120 billion units of plastic packaging per year, contributing to the loss of 18 million acres of forest annually.
These values are staggering and alarming.
They're also inspiring because it means that we have some areas for serious growth! We can change the world, we just have to first open our eyes to why we need to do it in the first place.
As a mother, when our founder learned about these while researching and developing the line, it sparked a fire, "This is an issue facing the world they will continue on with, yet had no part in creating."
We help our customers make useful beauty purchases that make them feel good by offering simple, high quality and clean beauty products while supporting meaningful inititatives, sustainable for the future.
Change starts with our purchases and we're here to offer you better choices, ones that our skin, children and our planet will thank us for.
A Letter from the Founder
Personally-Driven Purpose - This Mom's "Why" Behind the Brand
For as long as I can remember, I’ve loved pampering people
and encouraging other women to do what makes them feel beautiful.
As a makeup artist and eyelash extension specialist, my passion only grew, and I knew this was where I belonged.
I kept seeing a gap – products that left irritated eyes, packaged heavily with unneccesary plastics.
When I became a mother and saw how short on time I was, I knew I wanted to create an at home lash solution for myself as well as the clients I had to leave behind.
It had to be mindful, minimal, and sustainable. For the women who want something that makes them feel beautiful, without leaving a negative impact on the world our children will be left with.
Shopping online can feel impersonal, so when you shop QMBeautique, we want it to be a custom and personal experience, which is what we're striving to acheive.
Our lashes and our products are for everybody, with any skill set. If you need extra help, we're here to guide you. We want you to love our lashes and feel confident wearing them, because you deserve that.
Thank you so much for being on this journey with me!
Founder and CEO
Leaping Bunny Certified.
We never conduct or commission animal testing on any of our products or work with any other companies who do. Period!
Many youth face adversities that put them at risk of not reaching their full potential.
The proper relationships can transform a childs life entirely and help them reach their full potential.
We're a proud supporter of the Big Brothers and Sisters of Calgary and area. Mentors and Mentees both receive discounts to our entire store.
You want to feel good about your purchases, we want to feel good about being in business. So, while you invest in your beauty routine, you invest in the environment!
As a Tree Canada Friend and with the support of our beloved customers, we donate a portion of our sales to support the National Greening Program with Tree Canada. Tree Canada's National Greening Program works across Canada to mass-plant seedlings, targeting areas where there is a need for reforestation or afforestation due to human activity or other causes.
Trees play a very important role in mitigating the effects of climate change by sequestering CO2 and removing pollutants from our air. Tree Canada plants over 400,000 trees per year across Canada with the help of donations made to this program.
As a mother to three young daughters, our founder, Lisa Goodall, believes with conviction and passion, that our purchases matter.
"I want my daughters to believe in themselves and in their abilities and dreams. I want them to know that they can change the world if they believe with conviction, that they can.
I want them to live in a world where planet truly comes before profit. Where giving back is encouraged, kindness is the norm, inner beauty is first and outer beauty is something everyone has and can nurture. I want to encourage them to challenge questionable norms and be courageous to pursue change.
I want to see a world with businesses working cohesively for the sustainability of our planet. We owe that to our kids, to their kids and to all future generations.
Real change starts with all of us working towards a common goal."
It's not about blame, it's about taking responsibility for a real world problem and doing what we need, collectively, for the betterment of our planet.