We view beauty products as more than surface-level aesthetics. They're your allies in embracing your sensuality and enhancing your confidence.

Our products are designed to be your everyday confidence boost, tailored to individual style and empowering self-expression.

Each creation is meticulously crafted, from ingredients to carefully sourced materials, aimed at helping you feel fabulous.

The goal? Help you to curate a beauty ritual that offers more than just cosmetic benefits - one that encompasses that 'feeling fabulous' moment of self-admiration when you catch yourself in the mirror.

We want your beauty routine to not only look and feel good but also stand proudly alongside our core values of sustainability, cruelty-free ethics, and the use of non-toxic ingredients.

It's your time to revel in your inner goddess and celebrate your sensual, feminine energy with our products by your side!

Because beauty should always feel as good as it looks and never at the expense of the wearer or the environment. Compostable, reusable and recyclable product packaging, we've got it all. We even throw in some tree planting initiatives to keep the Earth feeling sexy and green.

So, embrace your beauty routine with zero guilt. Mother Nature and your inner goddess both approve!

We pick our ingredients like we pick our friends - carefully and sensibly. Our mission? Make your beauty routine as easy as a Sunday morning. Simple, mindful, and straightforward ingredients - just like your most fabulous confidante. Your beauty journey, now with a touch of simplicity and a dash of fabulousness.

The beauty industry's here to help you rock that confidence and fierce look, right? So strut your stuff and bat those lashes without a hint of guilt because our beauties have a heart as big as your dreams!

No animal testing, no animal derivatives and we're proudly certified by the Leaping Bunny program.

Beauty with a heart, just the way it should be.

You want to feel good about your purchases, we want to feel good about being in business. So, while you invest in your beauty routine, you invest in the environment! 

Trees play a very important role in mitigating the effects of climate change by sequestering CO2 and removing pollutants from our air.

As a Tree Canada Friend and with the support of our beloved customers, we donate a portion of our sales to support the National Greening Program with Tree Canada.

Tree Canada is the only national non-profit organization dedicated to planting and nurturing trees in rural and urban environments. Through their programs, research and educational efforts, they have helped restore tree cover in areas hit by natural disasters, guided communities in managing their urban forests, helped green 660 schoolyards and organized urban forest conferences. To date, with community partners and sponsors, they have planted more than 82 million trees. 

Tree Canada's National Greening Program works across Canada to mass-plant seedlings, targeting areas where there is a need for reforestation or afforestation due to human activity or other causes.