For some brands, sustainability is a total sham, but you’d never know it. In fact, they’re counting on it. We’re not. Our goal in writing this clean beauty guide is to help you gain the confidence you need to recognize greenwashed products from sustainable ones.

We’re super excited to announce that QMBeautique is now Cruelty-Free Kitty verified! *Woot, Woot*

You don't always save money when you spend smart, but you get much more. The old adage "you get what you pay for" applies here. However— the more money you spend isn't necessarily a sign of eco-friendliness. That's a brain teaser, we know, we're about to explain. And remember always do your research. A smart purchase is the only one that allows you to justify the price because it has all the qualities you expect from an eco-conscious, beauty brand.

If we were the other guys, we'd attach some fibers to your eyelids with formaldehyde and make the next few weeks glamorous but sensitive-eye hell. But we’re not the other guys. We’re pretty confident our product will not only go on smoothly with no irritation but also help nourish your lash line. This is so you can grow stronger lashes while others weaken theirs with harmful glues. If you’d like a more customized look while using magnetic lashes, consider lash segments over full-band. 

Enhancing the eyes' natural beauty means taking into account everything about them: eye shape, curl pattern, lash fullness, and even the angle of your natural lashes and that of the extensions. Dark, full, and distinctive lashes as a general rule of thumb will make the eyes pop— but the wrong lash map or curl pattern could hide the eye and make it appear heavy, and less attractive. 

Treat your skin well and you won’t need foundation, just a little vitamin C, some multitasking magnetic eyeliner and lashes, and maybe a tinted moisturizer. We believe, beauty routines should be invited to hold meaning — for you, your skin, and overall wellness. Do it simply.

The beauty routine is a magical hour — every swipe, dab, and mist becomes a precious instrument of self-expression. But as a mindful consumer buying a half-dozen tubes of this-or-that isn’t magical but seems rather wasteful. The thing is, cosmetics is such a booming industry. It's difficult to tell which brands are producing truly sustainable products. Frequently, consumers are left to figure it out (e.g., knowing what’s greenwashing and what’s not.)

 

Lashes not staying put? Here are four top reasons, along with how to fix them!

Magnetic eyeliner and eyelashes alleviate the need to mess around with tricky lash glue or other irritating adhesives; however, it does take a little bit of practice (that's the bad news). Once you figure out the 'sweet spot' for eyeliner placement and thickness and optimal lash placement - you're ready to rock (that's the great news!)

Since good planets are somewhat hard to come by, we thought it was kind of important to ensure ou...

What if climate change wasn't real? What if plastics weren't contaminating our oceans and deforestation threatening our world? 

Would sustainable packaging or conscious consumerism still matter? What if we were wrong about climate change and we created a better world for nothing?

Eco-Friendly choices, for consumers and businesses alike, create a sustainable atmosphere for a better, cleaner and more mindful world and is something we should all be jumping for joy about - regardless of where you stand on the spectrum.