Complimenting YOUR Eyes
Highlight your eyes with the right lash and the right fit.
With 10 styles to choose from plus 8 segment options, there's a fit for any eye shape....
Need a little guidance?

OUR MISSION
We take a mindful approach to modern beauty and strive to supply consumers with beautiful, functional, sustainable, and simple products for an uncomplicated beauty routine and encouraging purchases that make you feel good.

Mindful Ingredients

Cruelty Free

Sustainable Packaging
Feel Great About Your Purchases
We proudly support The National Greening Program as a Tree Canada Friend.
With each sale, a portion is donated to help plant new trees across Canada - now isn't that a purchase worth feeling good about?






Customer Loyalty Program
When you create an account and shop with us, you automatically receive beautiquoins.
Which is our way of saying thank you to our growing community of mindful beauty conscious consumers who value simple, sustainable and responsible beauty products.
Real People - Real Reviews
Blog Posts and Articles

FOUR Reasons Your Lashes Won't Stay Put (and what to do about it)
Lashes not staying put? Here are four top reasons, along with how to fix them!
Magnetic eyeliner and eyelashes alleviate the need to mess around with tricky lash glue or other irritating adhesives; however, it does take a little bit of practice (that's the bad news). Once you figure out the 'sweet spot' for eyeliner placement and thickness and optimal lash placement - you're ready to rock (that's the great news!)

Tips on Recycling or Reusing Your Packaging

Sustainable Packaging & Conscious Consumerism
What if climate change wasn't real? What if plastics weren't contaminating our oceans and deforestation threatening our world?Â
Would sustainable packaging or conscious consumerism still matter? What if we were wrong about climate change and we created a better world for nothing?
Eco-Friendly choices, for consumers and businesses alike, create a sustainable atmosphere for a better, cleaner and more mindful world and is something we should all be jumping for joy about - regardless of where you stand on the spectrum.