Inspired by a passion for makeup, artistry, great lashes, inner beauty and a deep desire to bring it all together in a cohesive package that aligned with personally driven enthusiasm for sustainability and clean beauty.
QMBeautique is Where Modern Beauty Meets Sustainability.
We're here to empower you to feel beautiful by streamlining mindful, sustainable, and simple beauty for that everyday, on-the-go confidence.
High-performance formulas created by experts, lashes backed by industry experience and secrets coupled with sustainable packaging, practices and initiatives - this is a simplified lash line built for the conscious consumer, regardless of age, gender, race or lifestyle!
The short and sweet
We Believe in Your Beautiful
And we really want you to as well
Taking a mindful approach to beauty
Simple, minimal ingredient, and mindfully crafted beauty products with a sustainable approach to business and the beauty industry while giving back to the planet.
The beauty industry is changing, the global climate is changing, and we believe being such a large contributor worldwide makes the cosmetics and personal care industry that much more accountable to reduce their footprint and increase their influence.
Safer cosmetics, mindful ingredients, ethical sourcing, and corporate social responsibility are of utmost importance for the future of the industry. Consumers are becoming more aware, more informed and we all demand more out of businesses.
Which is exactly why we have strived to incorporate as many environmentally friendly practices as possible into the production of our products, right out of the gate. From the inks used on our packaging to the mindful selections of materials eliminated or employed based on footprint, availability and recyclability. We wanted to present consumers with not only a great product alternative but one that has been carefully crafted with like minded suppliers striving to set market expectations high as it relates to social and economic responsibility.
We're not just a brand, we're people, we're consumers too and we believe in conscious consumerism. Supporting and encouraging that motion, we want to supply consumers with the perfect beauty products that allow for collecting less products, helping people to own only products that they actually want to use, like having that PERFECT black dress instead of 5 mediocre ones.
Simple products that make busy day to day life a little easier and beauty routines less overwhelming.
Our Feel-Good Focus
Mindful, minimal and synergistic. We're on a mission to use less, but better ingredients and materials.
Carefully chosen, mindfully deployed.
Sustainable - yet luxurious.
Earth-friendly doesn't mean you're sacrificing anything in terms of performance or product quality.
You're beautiful and so are our products. From the outer packaging to what's on the inside. They're meant to be the kind of products you're excited to show off both in your beauty stash as well as on your beautiful self!
We're commited to delivering products that use the best of modern innovation in the beauty industry and coupling that with a feel-good edge to bring you products designed to make your life easier while encouraging purchases that you feel good about.
Clean beauty, mindful formulations and earth-friendly products loose their potency if they're packaged or shipped in any manner that is wasteful or contributes to environmental harm. We're doing our best to ensure our packaging is just as amazing as the products they're carrying. Our fulfillment facility, suppliers and partners are all on the same page as we are and striving to acheive the same goals....
A more beautiful and sustainable planet.
See them here
The FerroLine Story
Let's Talk About That Liner & Lash Line
QMBeautique was inspired by a passion for makeup, artistry, inner beauty and a deep desire to bring it all together in a cohesive package that aligned with personally driven enthusiasm for sustainability and clean beauty.
My name is Lisa, I'm the face behind the brand and I'd like to personally welcome you to QMBeautique!
As a makeup artist and eyelash extension specialist, I kept running into the same problem – products loaded with chemicals, irritating client’s eyes, packaged in environmentally exhausting resources and sealed with a kiss.
As a mother of three young daughters, I am hyper aware of the need for human consumption pattern shifts so that we leave behind something wonderful for our children to enjoy and all future generations.
Having a love for business and beauty, I knew that I wanted to create something inspired by clean beauty, that was easy to use, environmentally responsible and allowed me to explore my passion for helping people feel beautiful.
QMBeautique was born....
Strip lashes were difficult to apply, ran a high risk of allergic reaction and didn’t look near as appealing as eyelash extensions, but many brides had reactions to adhesives in extensions as well.
Cruising through social one day, magnetic eyeliner and eyelashes popped up and sparked instant curiosity.
The struggle of false lash application has been a long and tedious one but no more!
Gone are the days of fudging around with lash glue, ending up a hot mess, strips of lash popped off halfway through an event. Eyelash extensions are amazingly convenient and beautiful, but maintenance is time consuming and expensive.
Hello, magnetic eyeliner & eyelashes.
We certainly did not invent the concept (but we admire the woman who DID!! Innovation in the beauty industry is one of our most beloved things so we give utmost credit where due!), we simply took an already remarkable idea, added a few of our own unique tweaks based on industry experience, re-formulated mindfully and are proud to present a magnetic eyeliner and eyelash combo that is sure to knock your socks off!
(here comes ferroliner)
and then what happened??
Well, we could have simply made another magnetic eyeliner to throw onto the market, but that's not what QMBeautique is about (and it doesn't exactly scream originality)
The purpose is to be mindful.
The question that sparked a revolutionary magnetic eyeliner...
What if it not only worked incredibly well, but since you wear it all day (or night) long, what if it nourished the lash line at the same time?
Since a lot of people making the switch are avid lash extension wearers who could use a bit of a lash boost, and who doesn't want added vitamins and minerals in their eyeliner?
Oh, No, you didn't...
With a mindful commitment to cleaner ingredients, FerroLiner looks good and is good for you!
Our highly pigmented, smudge proof formula glides on smooth and is built to last while the soothing antioxidant and vitamin rich formula may assist stimulating protein metabolism by fighting against oxidative stress, reducing inflammation, and helping to protect cells while nourishing and thickening your lash line. Domestically manufactured right in our very own Alberta, Canada.
And what about all the unique people?
Complimenting an outstanding magnetic eyeliner, our handcrafted eyelashes had to match with their own innovative and unique features!
Remember when we said Lisa is a certified esthetician, lash tech and makeup artist?
There's a few things you learn about people when you get some industry experience and it is this:
We are not all the same.
Eyes? Not the same.
Facial structure? Not the same.
Personalities? Not the same.
So why make a lash line that doesn't incorporate and embrace that we are NOT all the same?
We searched high and low, tested and re-tested until we found the perfect mix of shine, curl, durability and material for our lash line.
...and since we're not all the same and lashes won't fit the same way for everyone, FerroLash comes in either full strip lash bands or in segments, so YOU get to decide how you want to apply the lashes to fit your eyes perfectly. It’s like build a bear but for grown ups!
Our lash and liner combo were meticulously crafted using a mixture of science and industry experience with special attention drawn to the design of our full lash line and eyeliner requirements and we are so excited to present FerroLiner and FerroLash to you!
We hope you fall just as in love with them as we have!
Make your home and your planet a healthier place
"Beauty shouldn't come at the expense of the wearer or the environment"
- Lisa Goodall, QMBeautique Owner