OUR STORY
Founded and owned by a busy mom of 3 daughters, QMBeautique is a Canadian brand that cares about the ingredients we use, the materials we choose, the ethical practices we follow and the way our customers feel.
At QMBeautique, we're passionate about makeup, artistry, great lashes, and inner beauty. But we also care deeply about sustainability and clean beauty.
That's why we've created a simplified lash line that aligns with our commitment to the planet and its people. Our high-performance formulas are expertly crafted, and our lashes are backed by industry secrets and experience.
We believe in streamlining beauty for everyday, on-the-go confidence, without sacrificing sustainability or simplicity. We welcome everyone to join us on our journey towards mindful, conscious beauty, regardless of age, gender, race, or lifestyle.
In a nutshell - QMBeautique is where modern beauty meets sustainability, and where you can feel empowered to feel beautiful every day.
Taking a mindful approach to beauty
OUR MISSION
Our mission at QMBeautique is to provide simple and mindful beauty products that are sustainably crafted with a focus on reducing our footprint and giving back to the planet.
We believe that the cosmetics and personal care industry have a responsibility to be a positive force for change in the world. We strive to create safer, ethical, and environmentally responsible products that are produced with truly sustainable practices from start to finish and we're always looking for ways to expand on that. We're not just a brand, we're people, and we understand the importance of conscious consumerism.
Our goal is to provide consumers with a streamlined beauty routine, with products that are easy to use and make everyday life a little bit simpler. Join us in our mission to make a positive impact on the world, one simple beauty product at a time.
Our Feel-Good Focus
Mindful, minimal and synergistic. We're on a mission to use less, but better ingredients and materials.
Carefully chosen, mindfully deployed.
Sustainable - yet luxurious.
Earth-friendly doesn't mean you're sacrificing anything in terms of performance or product quality.
You're beautiful and so are our products. From the outer packaging to what's on the inside. They're meant to be the kind of products you're excited to show off both in your beauty stash as well as on your beautiful self!
We're committed to delivering products that use the best of modern innovation in the beauty industry and coupling that with a feel-good edge to bring you products designed to make your life easier while encouraging purchases that you feel good about.
Clean beauty, mindful formulations and earth-friendly products loose their potency if they're packaged or shipped in any manner that is wasteful or contributes to environmental harm. We're doing our best to ensure our packaging is just as amazing as the products they're carrying. Our fulfillment facility, suppliers and partners are all on the same page as we are and striving to achieve the same goals....
A more beautiful and sustainable planet.
OUR PHILOSOPHIES
Make your home and your planet a healthier place
"Beauty shouldn't come at the expense of the wearer or the environment"
- Lisa Goodall, QMBeautique Owner