About Us
Founded by Lisa, a busy mom of 3 little rascals, licensed esthetician, makeup artist and lash technician, entrepreneur, and advocate for clean beauty; named after her daughters, QMBeautique is a culmination of passion, purpose, and empowerment.
We're a Canadian brand that truly cares about the ingredients we use, the materials we choose, and the ethical practices we follow. We're passionate about makeup, great lashes, inner beauty and leaving customers feeling amazing.
In 2021, we launched our simplified lash line that aligns with our commitment to the planet and its people. Our high-performance formulas are expertly crafted, and our lashes are backed by industry secrets and experience.
A Tale of Empowerment and Mindful Beauty
qmbeautique
After suffering multiple pregnancy losses and learning about the devastating impact that toxic ingredients (found in so many everyday products on the market) have on the female reproductive system, her journey to a more mindful living began - and beauty, skincare and personal care products were at the top of the list.
Following a long road and after being blessed with her wish to become a Mother, she learned quickly how chronically short on time Mom's are and how easy it is to forget about doing the things for yourself that make you feel pretty. Desperate for an at-home lash solution to offer a quick pick-me-up, her search turned up empty when she tried to find products which were clean, ethically produced and sustainably packaged.
QMBeautique was born out of Lisa's journey—it's a narrative woven with dedication to ethical practices, sustainability, and the belief that beauty should harmonize with compassion and environmental responsibility.
"After having my girls, incurably short on time for my usual feel-good beauty routine (a dedicated eyelash extension wearer), I was desperate for an at-home lash solution.
Having suffered multiple pregnancy losses, non-toxic was non-negotiable.
I wanted something that was clean, reliable, cruelty-free, and sustainable.
When I couldn't find anything that matched my criteria - I created it.
I had this vision for a lash and beauty brand that was relatable to the everyday woman, wasn't chock full of harmful chemicals or laden with plastics, was ethical and inclusive for everyone from complete newbies to gurus AND still maintained luxurious qualities like gorgeous packaging (not too big of an ask, right?)...
And while we're at it, can we also have a brand that doesn't destroy the planet in the process? Maybe it even does good...
Business with purpose - a brand that feels like your best friend owns it.
After a research and development process that spanned about 2 years, I launched QMBeautique. A business that's not just high quality and ethical, but mindful in all aspects.
Formulations, packaging, the whole nine yards. Customer service that isn't robotic (sorry AI) and support that feels like you're chatting with an old friend.
We're all about making beauty accessible to everyone, whether you're a makeup pro or a newbie, we're here to deliver an experience that'll have you looking and feeling great!"
-Lisa Goodall
THE MISSION
Taking a mindful approach to beauty
At QMBeautique, our values transcend mere beauty. We champion inclusivity, empowering women of all backgrounds to embrace their unique beauty, fostering a culture where inner confidence shines through. Our mission? Redefine beauty industry standards by placing the planet, ethical production, and empowerment at the forefront of our brand.
Join us in our mission to make a positive impact on the world, one simple beauty product at a time.
Our Feel-Good Focus
Mindful, minimal and synergistic. We're on a mission to use less, but better ingredients and materials.
Carefully chosen, mindfully deployed.
Sustainable - yet luxurious.
Earth-friendly doesn't mean you're sacrificing anything in terms of performance or product quality.
You're beautiful and so are our products. From the outer packaging to what's on the inside. They're meant to be the kind of products you're excited to show off both in your beauty stash as well as on your beautiful self!
We're committed to delivering products that use the best of modern innovation in the beauty industry and coupling that with a feel-good edge to bring you products designed to make your life easier while encouraging purchases that you feel good about.
Clean beauty, mindful formulations and earth-friendly products loose their potency if they're packaged or shipped in any manner that is wasteful or contributes to environmental harm. We're doing our best to ensure our packaging is just as amazing as the products they're carrying. Our fulfillment facility, suppliers and partners are all on the same page as we are and striving to achieve the same goals....
A more beautiful and sustainable planet.
"Beauty shouldn't come at the expense of the wearer or the environment"
Make your home and your planet a healthier place
- Lisa Goodall, QMBeautique Owner
