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Common Questions

Solely natural ingredient products may contain known allergens as well as lack essential ingredients to deliver particular outcomes or results, so while it may seem like natural only products would be the way to go, we have to consider a bit more when developing a product.

Things like:

- What are we trying to achieve?

- Where is this product being applied?

- How is the product being applied

- How important is it that this formula doesn't fall victim to microbial contamination? (say good-bye to preservative free)

That's not to say that we shouldn't strive for all natural products, we should absolutely jump for joy about those!

But everything has its purpose...

There are a wide range of resources on the internet which focus on ingredients. It can be hard to know what to look for.

Ingredients which we believe have no place in cosmetics are Parabens, Phthalates, PEGs, Ethanolamines, Synthetic Fragrances, Formaldehydes, BHT, DEA, Sulfate Detergents, Aluminum Powder and more.

To learn more about ingredients, as well as helpful resources, be sure to check out the Good Face Index,

Our founder, Lisa Goodall, struggled with multiple unexplained pregnancy losses and began to live a more mindful and clean lifestyle in 2015, following the stillbirth of her daughter.

Ingredients in foods as well as skincare products became a forefront in her decisions on what she was willing to put in and on her body.

While perfection is not the goal, progress and mindfulness are. Certain ingredients became a hard NO and others became a mindful choice. Everything in moderation.

With previous experience in the beauty and false lash industry, Lisa's goal with QMBeautique was to create a lash and beauty brand focused on mindfully formulating products that are non-toxic, cruelty-free and minimal and aligned with personally driven enthusiasm for clean beauty and sustainability.