Modern Beauty Meets Sustainability
New magnetic eyelashes, but with a surpringly sustainable twist...
Mindfully Curated Lashes
Sustainability isn't just a buzz word for us
You've likely heard it a lot these days, but if you've poked around our site a bit, you'll have seen by now that it's truly been baked into our core.
Our lashes go above and beyond because we believe it's about time we all stop using unnecessary plastic, there ARE alternatives and we're so proud to offer that with our lashes.
"Beauty shouldn't come at the expense of the wearer or the environment"
- Lisa Goodall | Owner
It's That Simple
While developing our line of magnetic eyelashes, we made a decision to cut out any unnecessary waste from our packaging and the first place we knew we could start was with our lash trays.
Incorporating sustainability into your beauty routine is easiest when done in small increments and you can start today
Our packaging is made of 100% recyclable materials, printed with soy based inks and our lash trays are the first of their kind; made of Sugar Cane Bagasse - a biodegradable, renewable resource.
Simply remove the magnetic holding band from the tray before disposal and you've taken one step closer to a zero-waste beauty regime!
Biodegradable & Compostable
Check out our video on Instagram here to see the lash trays compost fully in just 12 weeks!
Bagasse is a natural byproduct of sugarcane refinement. Sugarcane stalks are crushed in order to extract their juices, bagasse is the fiber that remains
Bagasse pulp requires minimal processing and elemental chlorine free (ECF) bleaching to turn it into a woven high-strength paper.
Recyclability Without The Hoops
Have you ever wondered why so much of the plastics or recyclable content ends up in landfills?
Most consumers don't want to jump through hoops to get it where it belongs. Which means taking one, two (or more) extra steps to ensure it isn't contaminated prior to recycling it
That's why we took the hard work out of it for you...
Our drawer style boxes are durable and will last you the life of your lashes
The best part?
When you're ready to recycle them, no cutting magnets out of the box required, no hoops.
Our boxes are printed using Soy based inks (ink derived from soybeans)
We're not here to form opinions for anyone, just to share the knowledge that we've discovered.
Here is a statistic, have a look and then you can decide...
According to researchandmarkets.com,
"The false eyelashes market was valued at US$ 1,377.28 million in 2021 and is projected to reach US$ 2,046.61 million by 2028; it is expected to grow at a CAGR of 5.8% from 2021 to 2028."
A large share of all false eyelash sales are held by strip lashes. Which each come in plastic trays (although there ARE some great businesses catching on and beginning to offer sustainable options - win!).
So while it may seem like one single tray won't make a difference, we like to live by the mantra,
“Small acts, when multiplied by millions of people, can transform the world” – Howard Zinn | Cuomo Foundation, Monaco.
Our purchases matter.
Eight per cent of the world’s current oil production is used to produce plastics, and these plastics, after use, take up at least 25 percent of an average landfill site.
If you'd like to read more about our growing plastic pollution, we encourage you to visit this website.
A major goal of environmental reform is the reduction and redirection of materials from landfills. Renewable resources with minimal long-term environmental impact help to preserve our natural resources for future generations.
Our purpose is never to scare anyone, it's to inform you.
To be a voice and a champion for our environment and for the beauty industry. We can turn this car around - but we can't do it alone.
Are you with us??
We're proud of these trays, so we're shouting from the rooftops about them and we hope other lash suppliers will champion this change, too - will you?
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Let customers speak for us
I love the new curl line and Lisa provides the best customer service
I am in love with these. Lisa is super helpful and answered all my questions. Super easy to use and love the fact everything is sustainable and vegan/cruelty free!!!! Go, Lisa, go! ❤️❤️❤️
I love QMbeautique magnetic lashes! I’m extremely impressed by Lisa’s eye for details in packaging, website, social media presence and tips.
I personally don’t like to wear permanent lash extensions but do love the look of fake lashes.
In the past I found glueing lashes on, was hard and so time consuming.
Now, with QMbeautique I found the best of both worlds + more because not only the ferraro magnetic liner is easy to apply, it is also made with the cleanest ingredients possibly (something that it’s important to me) and act as a serum. It doesn’t irritate my eyes and I can enjoy the look any day of the week.
My favourite lashes are the Better Half!
Thank you Lisa for creating simple and mindful products that enhance our natural beauty while taking care of our planet and our health.
I don’t often wear make up or lashes. But when I do I like to feel good and have things go easily. This liner is so easy to use. The tip is fine but works well on the eyelid. I also really love that the liner acts as a serum for your lashes too! Lisa’s tips on Facebook and Instagram really help too. My favourite lash to wear is “Better Half”. Together, I feel pretty and happy that it’s so easy to put on. Thanks Lisa for the fantastic quality of liner and lashes!
These lashes are beautiful! I love them so much!!!
I’m not a false lash person, but I have a wedding coming up and thought I’d give these a try. I followed the tips from the pros to apply the eyeliner and I was able to easily do it on my first try! The lashes were easy to position and once they were on they didn’t move at all!
I will definitely be buying some more styles to wear everyday.
Absolutely love the Pheonix they are a perfect everyday lash. Noticeable but not over the top no need to put on a full eye to finish the look. Love them
Love these lashes so much!! So easy to put on and they stay put! No damage to my natural lashes at all. Easy to trim to fit my eye. Also the liner is a very nice texture and easy to apply! Such a cool concept! LOVE 😃
Lisa truly has gone above and beyond in everything surrounding these products!!
Coming from someone who previously had lash extensions for 10+ years - these lashes and liner are amazing.
She has put so much thought and care into every detail; from the “how-to” videos she posts, down to the packaging - it’s all amazing.
I can’t rave enough about these products. The lashes look AMAZING all the time. The liner is also a serum for your natural lashes (hello genius) and I don’t have any trouble getting the lashes to stick.
Her passion for this business shows in every way, and she will help you with anything you need. I think I have fully converted!
Thank you so much Lisa!
When I say I love qmbeautique I legit mean it! I have never been one to wear lashes but wow FerroLiner is easy to apply and the lashes are so easy and beautiful that I find it's my go to now even on rushed mornings spent chasing kids and getting them ready that when its my turn I skip the whole makeup an just put my lashes on an off I go. I even have cat naps an wake up to them still perfectly in place! I absolutely love this line! The Quality of this product is Fantastic!
Simple, easy to use and no mess. Works great to lock my lashes into place and does not irritate my eyes.
I bought the spice curl and love the look of them! This is a great Canadian brand with awesome customer service. Highly recommend.
I am totally in love with these full, Lucious, sexy set! These are my favorite for sure. As much as I love segments whether to have a full set on or just two on the outer edge of my eyes, you can't beat lush lashes like these!
The liner is amazing. The lashes are very high quality and the packaging was beautiful! I can’t say enough good things about this company!