If you're not sure what eye shape you have - rest assured you are not alone.

In fact, most people don't! Which makes shopping for the right lashes kind of tricky... 

Check out our super helpful guide here with easy to follow prompts to find out what shape(s) your eyes are, so you can shop with confidence!

Infused with a synthetically prepared iron oxide, magnetic eyeliner is just that! Magnetic and thus, works alongside our lash line which have small magnets fused to the lash strip.

This ferrous material makes the bond possible.

Iron oxides have been used in coloring for cosmetics and skin care since the early 1900’s and are naturally occurring mineral deposits, which are typically used as pigments in a variety of applications.

Magnetic eyeliner is used as an alternative solution to irritating, messy and difficult to use strip lash adhesives. 

Our full bands come with 6 magnets that run along the band, sometimes, if you have smaller eyes, it’s necessary to trim the ends of a lash band to fit perfectly (all of that information comes with your lashes and you get access to our full tutorials library to help you apply, care for, trim and maintain your lashes).

Our magnetic lash segments are the solution if you’re looking for a custom look.

Maybe you don’t want to loose the longer ends from a deep cat eye lash – with lash segments, you don’t have to!

The full band has been pre-cut into 6 portions and you get to mix and match as you choose.

Maybe you only want a couple on the ends to add a bit of flare – the options really are endless here.

We sure do!

Our loyalty program is called Beauty Board Rewards and is our way of saying thank you to our growing community of like-minded customers who value high-quality and responsibly made products!

Our loyalty program offers Beauty Board Rewards account holders Beautiquoins.

When you create an account within our Beauty Board Rewards program and shop with us, you automatically receive Beautiquoins that can be redeemed at checkout!

Read more and sign up here!

They will not!

We’re ordering a large amount of new inventory and are making room for new styles, chosen and picked by our amazing customers!

While these styles have sold well, we believe with conviction that too many choices is not in alignment with living mindfully or minimally.

So to keep our selection to a minimum, we’ll be clearing these out and will not be restocking.

Which is why if you are interested in any of the lash styles currently on clearance – you need to act fast! Once they’re gone, they’re gone!

All lashes are not created equal.

From the materials used, to how they’re processed, manufactured and ultimately assembled – lashes very greatly in regard to curl, shine, durability and quality.

Our line was hand-picked through thousands of options by a licensed esthetician, makeup artist and lash technician with an eye for detail.

Every part of the lash line was meticulously thought out, from the thoughtful selection of cotton bands, to the tapered end technology used in each fibres construction, to the endurance and reusability.

The packaging is both sustainable and high quality and our lashes are exceptional, we guarantee it.

If you receive a lash that doesn’t live up to your expectations, you let us know, we make it right. Period.

We stand behind our products and once you try these lashes out – you’ll see exactly why.

100% to both. We’re both Leaping Bunny certified as well as Cruelty-Free Kitty verified.

Which means all of our products here are absolutely never tested on animals, nor do they contain animal by-product.

We're on a mission to protect our planet, our skin and our animals.

We share this Earth with many inhabitants and respecting that is extremely important to us.

In Our World - Animal Testing is OUT.

Read about our comittment to cruelty-free lash and beauty here.