Sustainability isn't just a buzz word for us
Mindfully Curated Lashes
Our lashes go above and beyond because it's about time we all stop employing unnecessary plastic, outdated industry practices and business operations that prioritize today over tomorrow.
False Eyelashes With a Surprisingly Sustainable Twist
Ethical Elegance, Resilient Beauty
Indulge in the guilt-free luxury of beauty. Our lashes are handcrafted in an ethical facility, ensuring every flutter is a symbol of responsible elegance.
Revel in the resilience of lashes that not only enhance your beauty but also reflect your commitment to a better world.
Sustainable Glamour, Endless Admiration
Love your lashes again and again. Each handcrafted lash is as unique as you are. Our commitment to sustainability means your favorite lashes can be re-loved over and over.
Enjoy endless admiration for your lashes as they stand the test of time, proving that glamour can be both timeless and eco-conscious.
Wear Your Beauty with Compassion
We’re proudly 100% cruelty-free; absolutely no animal fibres are incorporated, ensuring no harm comes to any living being for the sake of beauty.
Wear your lashes with the confidence that your stunning look is as compassionate as it is captivating.
Trailblazing Trays
While developing our line of eyelashes, we made the decision to cut out any unnecessary waste from our packaging and the first place we knew we could start was with our lash trays.
We had custom molds created and launched with the first of their kind - compostable lash trays which exude both a luxurious feel and compassion for the Earth.
They're made of Sugar Cane Bagasse, a biodegradable, compostable and renewable resource - Bagasse is a natural byproduct of sugarcane refinement. We even put them to the test where in 12 weeks, they were back to where they came from - watch it here!
Incorporating Sustainability - Start Small, Start Today!
Becoming more sustainable doesn't have to be overwhelming. In fact, it's best when started in smaller increments.
Our packaging is made of 100% recyclable materials, printed with soy based inks.
Just by purchasing lashes you're already sure to love, you've taken one step closer to a zero-waste lifestyle.
Choosing Materials That Go Right Back To Where They Came From
If there's a healthy alternative - why wouldn't we use that? Check out our video here to see what happened when we put our trays to the test!
FROM THIS
Bagasse is a natural byproduct of sugarcane refinement. Sugarcane stalks are crushed in order to extract their juices, bagasse is the fiber that remains
TO THIS
Bagasse pulp requires minimal processing and elemental chlorine free (ECF) bleaching to turn it into a woven high-strength paper.
Recycling Made Easy
Have you ever wondered why so many of the plastics and recyclable content ends up in landfills?
Most consumers don't want to jump through hoops to get it where it belongs. Which means taking one, two, or more, extra steps to ensure it isn't contaminated prior to recycling it.
That's why we took the hard work out of it for you...
Our drawer style boxes are durable and will last you the life of your lashes
The best part?
When you're ready to recycle them, no cutting magnets out of the box required, no hoops to jump through.
Simply recycle.
Better Half Magnetic Accent Lash
The Cats Meow Magnetic Eyelashes
Pheonix Magnetic Eyelashes
Don't Just Take Our Word For it...
What Our Customers Are Saying
Gorgeous
Such pretty lashes and really good quality. Wasn’t expecting them to be so nice!
-Chantal
Best Natural Lashes!
Lashes are longer so they fit nicely along the edge of your eyelids!! Long lasting, they can stay on for 12 to 16 hr shift at the hospital without reapplying glue.
-Jocelyn
Pardon My Accent
Love these so much! They give my eyes perfect lift without looking too dramatic! Thank you, Lisa!
-Zaza
BEST. MAGNETIC. LASHES. EVER.
I used to get lash extensions every 2 weeks and they were really adding up. I saw these at the Women's show and had to try them. I have now converted 1000% to these as they are the best lashes I have ever worn. So many options, easy to apply, and stay on ALL day. These have made it through the nights of many concerts, events and now Stampede. So affordable and amazing quality. I will forever be a supporter.
-Jessica
