Rethinking False Eyelashes
Magnetic Eyelashes with a Sustainable Twist
Our lashes go above and beyond because we believe it's about time we all stop using unnecessary plastic, there ARE alternatives and we're so proud to offer that with our lashes!
"Beauty shouldn't come at the expense of the wearer or at the expense of the environment."
- Lisa Goodall | Owner
It's that simple.
While developing our line of magnetic eyelashes, we made a decision to cut out any unnecessary waste from our packaging and the first place we knew we could start was with our lash trays.
Incorporating sustainability into your beauty routine is easiest when done in small increments and you can start today
Our packaging is made of 100% recyclable materials and our lash trays are the first of their kind; made of Sugar Cane Bagasse - a biodegradable, renewable resource. Simply remove the magnetic holding band from the tray before disposal and you've taken one step closer to a zero-waste beauty regime!
Biodegradable and Compostable
Bagasse is a natural byproduct of sugarcane refinement. Sugarcane stalks are crushed in order to extract their juices, bagasse is the fiber that remains. Bagasse pulp requires minimal processing and elemental chlorine free (ECF) bleaching to turn it into a woven high-strength paper. In comparison to pulping wood for paper or manufacturing polystyrene from oil, sugarcane bagasse products are more energy efficient to produce, and they go right back into the Earth from which they came - big win!
Recyclability Without The Hoops
Have you ever wondered why so much of the plastics or recyclable content ends up in landfills?
Most consumers don't want to jump through hoops to get it where it belongs. Which means taking one, two (or more) extra steps to ensure it isn't contaminated prior to recycling it.
That's why we took the hard work out of it for you...
Our drawer style boxes are durable and will last you the life of your lashes
The best part?
When you're ready to recycle them, no cutting required, no hoops. Simply recycle.
What about inks?
We got that covered, girl. Our boxes are printed using Soy based inks (ink derived from soybeans)
A Common Question...
Are plastic trays really that bad?
We're not here to form opinions for anyone, just to share the knowledge that we've discovered.
Here is a statistic, have a look and then you can decide...
According to researchandmarkets.com,
"The false eyelashes market was valued at US$ 1,377.28 million in 2021 and is projected to reach US$ 2,046.61 million by 2028; it is expected to grow at a CAGR of 5.8% from 2021 to 2028."
A large share of all false eyelash sales are held by strip lashes. Which, as we know, each come in nice little plastic trays.
So while it may seem like one single tray won't make a difference, we like to live by the mantra,
“Small acts, when multiplied by millions of people, can transform the world” – Howard Zinn | Cuomo Foundation, Monaco.
Our purchases matter.
Eight per cent of the world’s current oil production is used to produce plastics, and these plastics, after use, take up at least 25 percent of an average landfill site. If you'd like to read more about our growing plastic pollution, we encourage you to visit this website.
A major goal of environmental reform is the reduction and redirection of materials from landfills. Renewable resources with minimal long-term environmental impact help to preserve our natural resources for future generations.
Our purpose isn't to scare anyone, it's to inform you. To be a voice and a champion for our environment and for the beauty industry. We can turn this car around - but we can't do it alone.
Are you with us??
We're proud of these trays, we're shouting from the rooftops about them and we hope other lash suppliers will champion this change, too - will you?
That's it! Take me to these trays!